Overview
Today, information moves fast. Social media, blogs, and short-form videos give everyone a voice. When it comes to food, a topic that’s personal and emotional for many people, misinformation spreads quickly. And once it takes hold, it’s hard to correct.
How Did We Get Here?
Not long ago, people mostly got their information from TV, newspapers, or the radio. These were classified as “one-to-many” platforms: trusted sources that shared facts with large audiences.
But now, anyone with a phone can post whatever they want, and millions might see it. This new “many-to-many” model has created countless online communities, each with their own version of the truth. Science often takes a backseat to opinions, beliefs, or viral trends.
Food is especially vulnerable. It’s tied to our health, families, culture, and identity. That emotional connection makes people more likely to believe and share fear-based claims, even if they’re not backed by science.
Fear Wins Over Facts
Most scientists are trained to explain complex topics using data and research. But that kind of communication doesn’t always work well on social media, where posts that spark outrage or fear often go viral. As a result, science can seem boring or disconnected, and people stop listening.
The Real-World Consequences
This isn’t just an online problem. Misinformation hurts real companies and shapes real laws. Trust in the food industry dropped from 67% in 1995 to just 23% in 2024, according to remarks by food strategy expert Maha Turini at IFT 2025.
How the Industry Can Respond
So what can companies do to fight back and rebuild trust? It starts with better communication. Here’s how:
1. Lead with values, not data. People don’t connect with graphs. They connect with values like protecting their families and making healthy choices. Start there. Show that you care about the same things your customers do.
2. Be transparent. Break down ingredients in plain English. Share why they’re there and what they do. Companies like Ajinomoto (with its “KnowMSG” campaign) and Tom’s of Maine have built trust by being open and educational.
3. Talk about reformulation efforts early. Many companies have been working to reduce artificial dyes or lower sodium for years, but the public often doesn’t hear about it until there’s a law. Be proactive and highlight these efforts before you’re forced to.
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Final Thoughts
In a world full of confusion and clickbait, rebuilding trust won’t happen overnight. But by leading with values and transparency, brands can reconnect with consumers and bring science back to the table.
At United BioScience, we know that rebuilding trust isn’t just about what brands say; it’s about what goes into their products. That’s why we supply ingredients that are clean, transparent, and built for today’s consumer expectations.
Whether you’re reformulating, simplifying your label, or just trying to tell a clearer story, we’re here to help you lead with both science and trust. Visit our ingredient portfolio or contact us to take the next step.
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